Google to invest $10 billion in India
has announced it will invest $10 billion in India to benefit from the fast-growing digital economy.
Alphabet Inc.'s Google has announced it will invest $10 billion in India to benefit from the fast-growing digital economy and prove it should not be shut out due to protectionist tendencies. India might just be one of the first great untapped virtual markets, as almost half of its 1.2 billion population has yet to access the internet on any significant scale. This presents immense potential for Google, which is currently making its first foray into the market as part of its effort to tap the vast untapped digital opportunities available for businesses and individuals. To grab this market share, Google plans to invest over USD 5 billion in India over the next five years.
So, what exactly is Google's mission? According to the company's website, Google aims to make the world's information accessible and useful to everyone, and to ensure that this happens Google will be making a substantial investment in India as it looks to take advantage of an emerging market that has huge growth potential. The website further states that the aim of this new venture is "to accelerate our growth in India and other emerging markets".
It's easy to see why Google has decided to invest in India. To take advantage of the potential of this growing market, Google will need to use its expertise in search engine optimization (SEO) to get its products listed on the search results pages of popular websites like Yahoo. To do this, Google needs a team of talented professionals who can ensure that its products get listed on the first page of searches across the globe.
As part of its strategy in India, Google plans to establish manufacturing facilities and hire tens of thousands of skilled and trained Indian workers in its quest to dominate the Indian market. Google's Indian manufacturing facility will also provide it with access to a well-developed infrastructure and an existing network of suppliers that are capable of providing a wide range of products, tools, and services including internet solutions. That is one good reason why the company will also be investing so much into research and development (R&D) for new products in India and its other emerging markets.
It is quite easy to see how Google's goal of dominating the Indian market can help it leverage its existing infrastructure to launch its own services on the internet. Some Indian companies already offer a variety of web services to their clients, including online education, travel and insurance, and legal services. If Google wants to become the next Microsoft, it will need to offer similar services through Indian companies.
However, Google has not announced any major projects yet in India, so we won't be expecting any major announcements tomorrow either. Instead, it plans to roll out new products in the coming months and years in India and expand its offerings to include a more diverse range of services. The aim is to focus on small, simple, niche products that will allow it to make an entry into a relatively untapped market that will provide greater exposure.
Of course, this means there will always be a cost involved when Google makes its initial entry into the Indian market. The country still faces many barriers that it hasn't overcome in other markets, especially when it comes to attracting and retaining the local talent necessary to compete with larger global brands. To this end, it is good to remember that Google's competitors are also trying to tap into this untapped opportunity to gain a foothold in the lucrative Indian market and Google will have to work very hard to prove that it is the right company to lead it there.